The New IPS Tagline Defines What Makes Us Different
The new IPS tagline defines what makes us different. What’s the point of a tagline? Ideally, it’s a compact, powerful message that conveys the brand’s most fundamental values. Our previous tagline, “Reliability. Delivered.” represented us well, but as we have expanded, it no longer communicated why customers should choose us. Changing our tagline was a […]
